A Letter from the Founders
For Those Who Value the Quiet Moments
Welcome to CICADA.
We believe the most important part of your day doesn’t happen in the boardroom or on the social stage. It happens the moment you close the bathroom door and the world finally goes silent. This is your private sanctuary—a rare opportunity to drop your guard, breathe, and simply be yourself.
CICADA LIVING was born in these fleeting, intimate moments.
Living in Malaysia, we realized that our daily rituals deserved more than what was available. We grew tired of towels that felt temporary—fabrics that lost their soul after a few washes or struggled against our tropical humidity. We asked ourselves: if this is the most restorative part of our day, why settle for anything less than perfection?
So, we stopped compromising.
In our pursuit of a superior touch, we sourced the finest 100% extra long-staple cotton and intentionally pushed the density to a substantial 600 GSM. After countless iterations, we created The Signature Bath Towel.
It is a product of restraint. You won’t find loud logos or fleeting trends here. Instead, you will find a thick, cocoon-like embrace and remarkable absorbency that honors the mastery of small details. This is our “Quiet Luxury” philosophy—quality that doesn’t need to shout to be felt.
At CICADA, our vision is simple: to elevate the texture of your everyday life. We believe that the finest things are not meant for the world to see, but for you to experience in the comfort of your own home.
Thank you for bringing CICADA into your private space. May our craft be the gentle, comforting finale to your busiest days.
Welcome to a more refined everyday.
The Founder & The CICADA Team
